Factors for your websites successfulness

While there are different expectations for every website, for them to be successful there are only a few factors that really matter. We have drilled down that list for anyone who would like their website and internet marketing campaign to achieve greatness.

Content is King

People visits websites looking for information, it may only be a phone number in your case, however if you don’t have good content, Google will never allow them to find you in the first place.

Usable & Accessible Design

Sometimes the coolest websites fail, because people can’t figure out how to use them, or the site performs slowly on alternate devices. To make sure you don’t fall into this trap browse your site on a phone and tablet. Also ask a few friends to navigate the site, and give you legitimate feedback. Resist the urge to defend yourself, or you may never get a honest answer from them again.

Good Strategy

Before investing any amount of money in a website, you should know the Who, What, Why & How.

  1. “Who” is your target audience?
  2. “What” do you expect from your website?
  3. “Why” are building your site?
  4. “How” will the end user find it?

Appealing Design

Once you know the target audience, you can work on a design that appeals to them. If you target audience is 70-90 year old females, your design & color scheme should be different than a site for 30-40 year old males.

Marketing Strategy

Just building a website is not enough; you need a way for people to find your website. This can take many forms; Search Engine Optimazation(SEO), Pay per click (PPC), Flat rate link ads, and offline methods such as print, radio, or flyers. Just make sure you have a realistic strategy that you can invest in, and follow through on the execution.

Give a reason to come back

Ok so if you’re offering a service maybe you don’t care if people come back so long as they call you today, and that’s OK! Most companies however are going to want people to come back again and again, because they are selling something that isn’t a fast decision. Offer as much information about your product and your competitors as you can. This invaluable information may just be the reason the customers bookmarks your page, and come back from more information.

Analytics

Analytics track who visits your site, where they are from, how long they stay, and what they do while they are there. Use these tools to your advantage, and if you don’t understand what it all means ask a specialist to explain it to you.

Update your information regularly

We all have something to share about what we are doing in our industry. Even if you think it is the most meaningless thing in the world, use a blog to update your website at least once a week. The fresh content will be enjoyed by the search engines, and will lead to higher rankings.

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